Mobile promotions and connections are going to be one of the pillars of business success for the foreseeable future, and that means that regardless of the industry that you’re in, you should at least understand the basics. If you’ve grown up with the technology, it all probably feels very natural, but if you’ve had to adapt, even in the last few years, there are some basic tips and tricks that you can follow.
Generally speaking, if you know how to work with professional online profiles, learn to use social interaction, understand location-based advertising, know the potential of text and MMS when it comes to clients, and provide mobile discounts and teasers, then you’re on the right path to using tech to your advantage.
Professional Online Profiles
When you find good examples of professional online portfolios, like the one from Park West Gallery, or one of the many others on the LinkedIn platform, you’ll see what the basic industry standard is for presenting your company. The logical outline of your company mixed with highlights of goods and services, as well as a short historical reference, will give potential searchers a great way to find out what you’re all about.
Social interaction is more important than ever when it comes to promotions and branding, so learning about social media for business use needs to be high up on your priority list. Some things to be sure of though – you need to look for updated information from reputable sources. Even articles that were written six months ago may be missing some vital pieces of the social spectrum that’s changed.
Location-based advertising is another interesting aspect of mobile culture that’s changing ways to promote and connect. If people are on the go and have their GPS and location services on, when they search for things, as long as your location or advertisements are tagged geographically, you’ll come up first on their lists of results assuming that you have your descriptions of your business correct and available.
Text and MMS Potential
And have you considered that direct text messaging might work to shore up your company’s bottom line as well? If you have a business phone that accepts text messages, you can potentially do all of your troubleshooting that way, and give people the feel of immediacy and relevance that they’d appreciate from individual attention.
Discounts, Deals, and Teasers
If you have any kind of an email newsletter that you send out, you can potentially include discount codes or symbols as well. By using these codes or scanning the barcodes you attach to the emails, you give your customer base an additional reason to buy into your personal brand.